Skip to main content

The Sun launches Bounce Back Britain to help the nation…

 

  • The new manifesto to get Britain back on track as it emerges from lockdown 
  • Expert hotline, Corona Crew, launched to answer questions about returning to work and consumer issues
  • This weekend The Sun will champion the return of the great British high street

 

 The Sun has launched a new campaign to get Britain back on track as it emerges from lockdown.

 

Bounce Back Britain - which will lend a helping hand to people, communities and small businesses - will help get people back to work, offer exclusive top value promotions, and has a roster of experts to give advice and reassurance on everything from childcare to CV writing.

 

The campaign will run across online, print and social platforms over the coming months, and a manifesto was published in its leader column today.

 

This weekend, The Sun is championing the return of the great British high street, as it encourages shoppers to enjoy the return of non-essential retail, with big names lined up to offer their expertise. It will feature a shopping guide, demonstrating how to shop safely and the layouts to expect in store, and we’ll hear from small businesses on how they are starting to open up again.

 

The Corona Crew - an expert hotline featuring consumer editor Dan Jones and Sun employment editor Jane Hamilton - will answer readers’ burning questions about returning to work, consumer issues and their rights, as normality is restored.

 

The Sun will also be bringing affordable good times to its readers as Ascot, The Premier League, days out and holidays return, as well as special travel guides and guides to days out as they open.

 

To kick start the summer, Superdays will return with a social distancing twist, ahead of top attractions re-opening. Sun Savers will collect tokens to get two free tickets to Alton Towers Resort, Legoland® Windsor Resort, Thorpe Park Resort and Warwick Castle. Around 365,000 readers went on a Superdays day out last year – one thousand for every day of the year.

 

As the country prepares to enjoy staycations the paper will be launching Hols from £9.50 holidays to give readers value for their money. Sun readers will be offered bargain breaks at more than 330 holiday parks across the UK, to escape the confines of their homes.

 

Promotions will be supported by a multichannel campaign that will see radio advertising across The Sun’s sister radio stations, Virgin Radio UK, talkSPORT and the rest of the Wireless network. The campaign will also feature TV, email, digital and social activity.

 

Victoria Newton, Editor-in-Chief, The Sun said: “The Coronavirus crisis has been tough on Sun readers. Many have lost loved ones to the illness, and many more are scared for their livelihoods. 

 

We want to boost their morale and help them get back on their feet.

 

Which is why we’re proud to be launching Bounce Back Britain: a bold and broad campaign designed to keep readers working, healthy and entertained in the post lockdown world.

 

The Sun has a long, proud history of supporting readers, communities and small businesses. And I’m determined that we’ll be there for them in their hour of need.”

 

Bounce Back Britain manifesto

IT’S high time Britain bounced back from lockdown — and The Sun aims to help you lead the way.

With shops reopening, sport relaunching and families joyfully reuniting from next week, our major new Bounce Back Britain campaign intends to put people, communities and businesses back on their feet.

With practical advice, detailed guides and a host of money-saving offers we’ll be with Sun readers every step of the way as you put your life back together — and start spending to help our economy mend too.

Boris Johnson’s lockdown has saved countless lives and spared the NHS from being overwhelmed. But it has come at a huge cost. Life hasn’t been the same without our pubs, shops, restaurants and cinemas, our live football and racing  . . . and the simple pleasure of meeting friends and family. And let us be under no illusion over how grim things now look economically.

The latest OECD forecast says we will be hit harder than any other major economy, with our growth down a staggering 11.5 per cent during 2020 — worse, it says, if a second Covid wave hits.

It predicts 12 per cent of us will be jobless within about three months. In February it was just 3.8 per cent.

The OECD routinely under-estimates our  resilience. But there is no doubt hundreds of thousands of small businesses, the lifeblood of our economy, are in peril.  Large firms face losing huge numbers of staff. Thousands of jobs are being cut every day even though the Government is borrowing vast sums to preserve as many as it can.

Yes, shops open on Monday. But our pubs, restaurants and hotels still sit idle. Kids are mainly still off school, at a catastrophic cost both to their education and the economy.

The Sun has done its bit throughout this crisis by raising £1million for our heroic  NHS workers via our Who Cares Wins appeal and by keeping millions of readers up to date — and we have been praised for our detailed coverage. With our Bounce Back Britain campaign we’re going to step that up  and add a practical helping hand.

First things first. This weekend we will celebrate the relaunching of live sport, including Premier League action from June 17, with the return of our Goals pullout, plus Ascot racing specials all next week and free bets.

We’ll kick it off tomorrow with a bumper competition to win a huge TV and Sky packages worth £15,000.

Before next Monday, we will bring you a full guide to which shops are back open, how to socially-distance as you go, and the best deals on offer.  Remember, you won’t just be glad to be flashing the cash again, you’ll be providing a public service too!

 So many High Street businesses badly need our support —  and we’ll hear from some of those owned by Sun readers.

For those who have sadly lost their livelihoods during the lockdown, we’ll have advice on jobs, finances and CV-writing plus a bumper SunEmployment special offering thousands of vacancies.

When it comes to entertainment we’ll have guides to what’s open, the best pubs with outside space, which theme parks are operating — and free ticket offers. Our Travel Editor Lisa Minot will be bringing you the ultimate Staycation guide to UK summer holidays in Britain and advising on foreign trips when they restart.  Our  legendary £9.50 holidays will be back too.

Most of us have piled on a few pounds boredom-snacking at home. We’ll show you how to lose a little weight and keep it off. We’ll have advice too for those struggling with Covid fears.

And a hand-picked Corona Crew of Sun experts in different fields will be  ready to answer readers’ questions about every aspect, starting with a live ­session next Wednesday.

The Sun has done our best to keep you informed and entertained during the lockdown.

As the restrictions are relaxed in earnest, we will still be right there with you, helping make life after lockdown better than ever.