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The Sun’s Hols From £9.50 promotion has been a mainstay of the British summer and this year is aiming to encourage more readers and new customers to get involved by using user-generated content from readers in its new marketing campaign.

News UK is already the UK’s biggest short break travel company, booking holidays for more than two million customers each year.

Last year, the marketing campaign featured user-generated content sourced by News UK-owned companies Storyful and Unruly for the first time.

This year, the TV advertising campaign features user-generated content submitted by Sun readers on their holidays.

The Sun Hols From £9.50 campaign will also have a constant radio presence across the Wireless network during 2018, including a bespoke content strand on talkRADIO.

Readers can now book in to one of the 326 holiday parks across the UK and Europe through The Sun's new rewards club, Sun Savers. Readers must collect nine consecutive codes in the paper before January 30 to book their holiday.

Sun Savers also allows readers to earn actual cash for their loyalty, giving readers £5 cash for every 28 unique codes they enter from the newspaper.

The Sun Chief Marketing Officer Kate Bird said: “We know our readers love value and they love £9.50 holidays.

“Using user-generated content on our £9.50 holiday creative sourced from Storyful and Unruly really resonated with our audience last year, with a notable uplift in new bookings.

"By building on this user generated theme and with content directly from our readers we hope to persuade even more new readers to pick up the paper and existing readers to become £9.50 holiday customers this year.”