Last night The Sun won the prestigious 'Innovation of the year award' for the DeliverMySun campaign at the National Federation of Retail Newsagents awards.

The DeliverMySun campaign is The Sun's offering of 12 weeks free delivery when customers buy the paper.

6,500 stores have been mapped which cover over 90% of the UK population, with customers being no more than 2 miles away from a delivery agent.

The awards night took place at the Park Plaza Riverbank Hotel and were presented by LBC's Nick Ferrari.

Customers can visit DeliverMySun.co.uk, search for the retailer of their choice who will deliver to them, enter their personal details and receive their delivery vouchers within 72 hours. Those vouchers are then handed into their chosen retailer alongside the remaining balance of their newspaper bill.

There are 4 delivery options to choose from - 7 day, Weekend, Saturday only or Sunday only - where the cost of delivery (cost of paper not included) has been valued at £25, £10, £5 and £5 respectively for the promotional period.

News UK Chief Marketing Officer, Chris Duncan, said: "Home Delivery is the most convenient way for our readers to get their hands on Britain’s biggest selling newspaper every morning. With the Saturday Edition of The Sun having a circulation in excess of 2.3 million, this represents the largest national offer for Home News Delivery that we have ever promoted. We're very proud of our work with the independent channel and hope this further demonstrates our commitment to putting customers into their shops and money in their pockets ".