Sun Bingo, the award-winning online bingo operator, has announced a new sponsorship deal with ITV’s long-standing daytime programme, The Jeremy Kyle Show, starting today (July 16).

The deal will see Sun Bingo provide idents for the show, along with VOD support and also look to utilise the show's social media assets, which is a first for any commercial partner involved with the show. The social posts will help to build a connection between its loyal following and the brand.

Sun Bingo’s ethos of being an entertainment provider will resonate through to its followers with registered players being able to join in the fun and win any exclusive chance of being part of the show’s audience.

Sun Bingo has over one million registered users and has paid out over £5billion since its launch.

Hannah Swales, Head of Sun Bingo, said: "This is a very exciting partnership for us as Jeremy Kyle is one of the most popular daytime television shows of all time. We'll be looking to build on our latest campaign of 'Are you Gonna Bingo' to deliver a fun and engaging message to a brand new audience."