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News UK have joined forces with bigDL, the consumer money-saving app, to help drive sales in independent convenience stores.
The partnership will enable News UK to further strengthen relationships with independent retailers, and will initially see over 2,000 independent stores roll out bigDL’s breadth of marketing tools.
Major brands will also team up with bigDL and News UK to offer exclusive mobile coupons on their products, which can be redeemed in participating stores via the bigDL app.
bigDL includes a range of digital tools that enable retailers and brands to connect with shoppers via their mobile devices. The popular deals app provides you with a comprehensive view of the best discounts on the high street and online.
It brings together offers from over 70,000 retailers and will now include exclusive bigDL mobile coupons that can be redeemed in the participating stores. The coupons will be funded by major brands who have also joined forces with bigDL and News UK.
Retailers involved in the scheme will also be able to add their own store offers to the bigDL ‘deal stream’.
Greg Deacon, head of retail trade marketing at News UK, said:
The next phase of our MyPerfectShop program in conjunction with bigDL will enable us to better engage with retailers, helping them to drive further footfall, loyalty and spend from the tech savy shopper.”
Matt Norbury, CEO of bigDL and epoints, said:
Through our partnership with News UK, we are looking forward to bringing our digital marketing tools to independent retailers throughout the UK. bigDL will enable retailers to communicate their offers to today’s technically savvy and value hungry customer.”
