Our field sales team are hoping to score with special stands to promote The Sun’s coverage of the forthcoming Euro championships football finals.

The team has just delivered Euro 2016 football-themed stands in the country’s colours to 1,000 independent retailers across Great Britain and Ireland.

England, Wales, Northern Ireland and the Republic of Ireland have all qualified for the Euro finals in France from June 10-July 10.

Kicking-off today (Monday) with the announcement of England’s 26-man Euro 2016 squad, the campaign will run for eight weeks to drive sales of The Sun throughout the tournament in France.

Greg Deacon, News UK independents sales manager, said:

In a bid to maximise sales over the Euro 2016 tournament, these special edition stands are an innovative and exciting initiative showcasing News UK’s perfect shop approach.”