A Sun campaign to boost sales for a smash-hit video game has been shortlisted for a major award.

The nomination came in the best interactive entertainment content marketing strategy/campaign category of The Drum Content Awards being held in London on November 2.

News UK was tasked with driving awareness and activation of Activision’s new Call of Duty: Black Ops III with the aim of increasing pre-orders for the game.

With the TV ad already released and other major games launching in 2015, The Sun had to get creative to engage its audience. It developed custom video content that went on to achieve 5.7million views, driving 90,000 viewers to the pre-order website.