As the countdown continues to Thursday August 1 and the arrival of Sun+, the new world of digital entertainment launched by The Sun, our presses have now been upgraded with the latest printing technology to ensure the most loyal readers of our paper will receive exactly the same benefits as our digital members.

For just £2 a week, Sun+ members will receive all The Sun's unbeatable news, showbiz, features and sport coverage as well as a guaranteed £200 worth of savings online and via our smartphone and Classic apps.

Customers will also be able to download our brand new Goals app for smartphone and tablet. From the start of the football season they will get exclusive access to near-live video clips of every Barclays Premier League goal on the go - hours before the football round-up programmes have even started.

Now customers who buy the paper but also want to enjoy this fantastic bundle of benefits will be able to collect special codes that will be printed in each paper every day from Sunday August 4.

These codes will initially unlock one month's worth of digital access and from then onwards, by collecting 20 codes each month, members will receive continuous access to The Sun’s unrivalled digital content and perks. This is possible using the latest InkJet printing technology supplied by Kodak, which has been fitted across all The Sun’s presses in the UK and Ireland. Each press will print a unique code on every single paper every single day.

Creating an attractive bundle of news, entertainment and great offers worth paying for is a key part of Sun parent company News UK’s strategy. By launching Sun+, we are delivering greater choice and unlocking this new world of digital entertainment for both our print and digital customers. It is also a clear sign of our commitment to invest in and secure a sustainable future for our great journalism, putting it and our consumers at the heart of everything we do.

Sun Editor, David Dinsmore, said: "The strong bond between The Sun and its millions of customers is behind its enduring success over many decades. However, we are never complacent and continue striving to deliver greater choice and value which is why we've invested millions in this solution to ensure every one of our loyal readers can get their hands on the huge benefits of Sun+ membership."

Philip Cullimore, Managing Director Consumer and Commercial Businesses EAMER and Chairman Eastman Kodak Sarl, commented: “Few events in the UK’s sporting calendar are more keenly anticipated than the start of the new football season. Kodak has a long history in supporting the newspaper industry and we are delighted that News UK has chosen Kodak's innovative stream technology to print a unique code in every paper. It is variable data printing at its very best.”