We all know breakfast is the most important meal of the working day: so what was on the menu this morning?

Tea and toast, always.

Sum up what you do at News UK in the shortest sentence possible.

I’m an audience strategist.

Lay a bit of context on that?

I’m growing and engaging our features audience, working on T2, Style, The Sunday Times Magazine, The Times Magazine and Weekend — sharing insights, running digital-first projects, forward planning and strategy.

What attracted you to the role in the first place?

I moved from my role as digital director at Style across to the main digital team. I thought it would be an interesting opportunity to take what I had learned growing Style’s audience over the last three years and to work across different sections.

What’s the most interesting/challenging part of your job?

I enjoy geeking out over the data and then trying to convey what’s working (or not) in a clear way – I love it when content flies after being commissioned in this way. And working with lots of different teams when overseeing digital projects — especially if I can then report back that they went well…

What are the three most important things on your working agenda today?

Checking over the previews for my female engagement-focused project on burnout this Sunday.
Forward planning with The Sunday Times.
Kicking off our experiment on recipes content, starting next weekend.
Last book, film, binge watch and sounds you consumed?

Who is your role model? And why?

My Dad. He never does what you expect him to.

What is your most treasured possession?

My phone!

What’s the best piece of advice you’ve ever been given?

Always try your best.

What one bit of advice would you give someone wanting to do your job?

Don’t take anything personally!