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The Sun to donate one penny from every copy to…

 
SHAVE OFF: TOWIE's Charlie King gets a shave

The Sun is donating one penny from every issue sold on Monday 19th November - underlining its commitment to the amazing work of the Movember Foundation as they strive to make a difference for men’s health.

With every purchase you make from Level 14 on Monday, there will also be an optional donation of £1 towards the Movember Foundation.

Throughout the month of November, the cross-platform awareness campaign developed by News UK creative shop The Bridge Studio and brokered by media agency Bountiful Cow is running across News UK’s print and digital channels, including The Sun, The Times and talkSPORT, and will be extended through Unruly.

Some of the activities include:

  • Print and online activity in The Sunand The Timesfeaturing a series of case studies of people who have lost loved ones
  • 4 videos produced by New Productions and Dream Team, distributed on The Times and The Sun, as well as Unruly to the charity’s most important audiences
  • Digital takeovers of The Timesand The Sunonline
  • Movember Landing page housing all Movember digital content, both commercial and editorial
  • Shave Down event celebrating Movember's deadline day with talkSPORT's presenter Jim White broadcasting live his mid-morning show from a Soho Barber shop
  • Spot The Ball competitions in print in The Sun

 

Mark Field, Director of Bridge Studio, commented:“It’s an absolute pleasure to have Movember partner with News UK after the success of our year one activity. Not only is it a cause we really believe in, but this collaboration plays to our strengths in terms of creative activations that engage the huge audiences that News UK reach. It’s a profound privilege to be able to shine a spotlight on issues we need to talk about much more.”

Juliette Smith, CMO, Movember Foundation, adds: “Men’s health is in crisis, and this year’s partnership puts our cause at the heart of the campaign, telling people why growing a moustache and raising funds is needed. We have been given a unique opportunity to sit on the editorial floor which means we are really part of the News UK team, every day we are able to collaborate on stories & content to keep fuelling the 30-day journey. There is a real buzz about this year’s campaign and all indicators are positive, and importantly we have generated lots of great conversations about men’s health, though now it’s about ensuring as many people raise as much money as possible and get those donations coming in.”

Henry Daglish, Founder, Bountiful Cow, concludes:“We are incredibly proud to be involved in making men’s health part of the national agenda once again with our friends at Movember and The Bridge Studio. This partnership is yet another significant step towards realising the true power of collaboration when it comes to driving meaningful results for our clients and industry partners.”