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The Sun Online extends lead over MailOnline and cements digital…

 

New figures from industry bible comScore reveal that The Sun Online has cemented its position as the UK’s number one digital newsbrand, with 31.5 million total monthly unique visitors reading in July.

The data also shows that The Sun has extended its lead over MailOnline by almost a million from June to July, with 2.4 million more unique visitors than the former number one. The Sun remains number one in mobile, too, with more than 90% of its total audience on mobile.

The figures for July take into account the runaway success of The Sun’s bespoke websites for both the World Cup in Russia and Love Island, as well as an exclusive, agenda-setting interview with President Trump during his visit to the UK.

The Sun’s Love Island-themed game The Island attracted some 220,000 players, whilst interactive and in-depth coverage of the World Cup helped SunSport to more than 5 million users in June, the largest traffic for a sports section among UK newsbrands.

The Sun remains the best-selling newspaper in print, with the most recent ABC figures for July showing a circulation of 1.43m for the daily edition and 1.22m for The Sun on Sunday, both outstripping their nearest competitors by more than 150,000.

Commenting on the figures, Keith Poole, Editor of The Sun Online, said: “The Sun has always been at the heart of what the country is talking about, whether it’s Dani and Jack or Gareth Southgate’s waistcoat. It’s easy to forget that just three years ago we were behind a paywall, so to be number one for the fourth month in a row is a great achievement for all of our staff.”

Tony Gallagher, Editor in Chief ofThe Sun, said:“From President Trump to Harry Kane The Sun set the agenda in July. These numbers demonstrate just how far we’ve come online and are a testament to the hard work of the whole digital team.”