News UK has relaunched two of its flagship magazine supplements with multi-platform offerings for both The Sunday Times’ Style and The Sun on Sunday’s Fabulous.

The relaunches will significantly expand the digital presence of both titles and create a stronger seven-day content offering throughout the week.

Style, the iconic weekly luxury fashion and beauty glossy, will now have a digital-first approach with ‘Seven days of Style’ – an innovative, digital content strategy featuring exclusive and engaging video content on ‘Style Play’ alongside social development through platforms including Instagram and Pinterest.

As well as a beautifully-designed new look for the weekly glossy, the seven-day multi-platform proposition will help Style’s high-value, engaged readership stay up to date with the latest trends across the week.

Style reaches 1.2million high-value readers weekly (with a larger female AB readership than Vogue, Harpers and Elle combined), who collectively spend £73m on beauty and grooming products annually.

Style is the spirited voice of The Sunday Times portfolio celebrating fashion and beauty with wit and a respectful irreverence. The Style reader can rely on authentic opinion from award-winning columnists including India Knight, Claudia Winkleman, Toby Wiseman and Scarlett Curtis.

Also on Sunday, Fabulous relaunches as a multi-platform proposition for consumers and advertisers.

Watch a special behind the scenes peak of the relaunch below:

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There will be a new Fabulous zone within thesun.co.uk, ensuring an accessible and safe environment that their loyal audience continually visits for inspiration.

Alongside a redesigned print magazine in a new, larger size; Fabulous Daily, a dedicated section within The Sun newspaper, and an enhanced social strategy will support the innovative format.

Fabulous has an audience of 1.9m for the magazine, 3.7m for its daily newspaper content and 15m unique monthly users for its web presence.

The magazine’s value-conscious readers look to Fabulous for high street trends, deals, advice and celebrity gossip.

The relaunches mark a further focus by News UK on growing and enhancing its magazine portfolio.

They follow the launch in late 2016 of LUXX, The Times’ dedicated luxury quarterly glossy under the helm of Jeremy Langmead, and the appointment of Lorraine Candy, ex-editor of Elle and Cosmopolitan, as Luxury Content Director for The Sunday Times and Editor-in-Chief of Style magazine.

Rebekah Brooks, News UK CEO, said: “Our multi-platform magazine portfolio offers advertisers a massive range of opportunities to reach highly-engaged audiences at scale and these changes will only grow that opportunity.

“Style and Fabulous already lead the UK women’s magazine market and the products remain the flagship for the brands. The extended online offerings provide a wealth of innovative new advertising partnership opportunities whilst significantly enhancing our reader offer.”

Lorraine Candy, Editor-in-Chief of Style, said: “Style is an iconic magazine brand but it’s vital that we listen to the market and continue to innovate around the core brand proposition.

“This relaunch takes it to the next level in terms of our digital presence and seven-day offering. Seven Days of Style and Style Play will extend the Sunday offering throughout the week, giving our readers more chance to interact with our content and advertisers more opportunity to engage with them. When you have read Style, you don’t need to read anything else.”

Sinead McIntyre, Editor of Fabulous, said: “As the UK’s most-read women’s magazine, Fabulous already offers advertisers a unique ability to reach engaged fashion and beauty buyers at scale.

“These changes will enhance and extend that proposition, creating a new, brand safe zone on thesun.co.uk alongside the redesigned magazine and daily paper content. Supported by a new and innovative social media strategy, we’re aiming to significantly grow both our audience and our engagement.”