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News UK has landed a global accolade.
In yesterday’s (Tuesday) International News Media Association Awards held in New York, the News UK video team were third in the best execution of native advertising category.
The team, led by Derek Brown, compiled a series of Sun videos for Morrisons supermarket group to acknowledge community heroes with the theme of ‘Surprise Party’.
The series started with a party for Sister Jossi, a Nigerian nurse from Croydon. Then came Paul Dowsett, a police officer who trained cadets, then featured Anne and Terry Panks, a foster couple who had taken in over 1000 kids in Manchester over the years. Finally we threw a party for 11-year-old Storm Burgess - who has worked with an impressive 16 different charities in her local area and raised over £9,000