Since the General Election was announced on April 18, The Sun has created up to three Snapchat ‘snaps’ a week on the subject.

These include the top things to know about the main political parties, how to register to vote, a poll asking if people plan to vote, content about whether millennials will decide the election (featuring influencers like Zoella who have been tweeting about it) and Brexit’s impact on summer holidays.

Sophie Tighe, The Sun’s Snapchat Editor, spoke to trade publication Digiday:

When the election was called, we immediately thought we need to get more young people voting. We want them to be confident they can make an informed decision. Our goal is to demystify political jargon and highlight issues. We know our audience wants to be informed and entertained.”

The Sun plans to use more polls in Discover to inform the content it will produce. It has already polled users on whether they plan to vote, finding that nine per cent do not plan on it, while 39 per cent said they were not 18 so they could not vote.

Sophie estimated that the snap detailing how people can register to vote (below) has had five times the shares as its other coverage. A very encouraging sign!

Viewers share their concerns with The Sun’s Discover team, with one asking whether rising taxes are a bad thing. As a result, Sophie is planning an explainer on how taxes are spent. Others are interested in rising university fees, but also which parties are offering the best opportunities after university. Readers are equally curious about the impact on the National Health Service and the police service.

The Sun, which launched its Discover channel in April 2016, creates daily editions which go live at 7am.

Read the full interview here.