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The Sun is set to bring race-goers at Cheltenham a “Chelter Belter” this week, with a jam-packed week of activity and a brand new TV ad.

Sun Bets customers will be ferried from Cheltenham station to the gates in a free Sun Bets taxi, before being treated to free bets, scratch cards, food and beverage vouchers and the chance to win pints of Carling, with over 500 pints to give away.

Meanwhile Matt Chapman will be doing a Facebook Live each day from the Sun Bets-sponsored ‘Best Mates’ enclosure, Ian Wright will be presenting the Sun Bets Trophy and the video team will be trying to break a Guinness World Record with the loudest ‘Cheltenham Roar’.

All this will be complemented by The Sun’s editorial commentary and top tips throughout the festival, with in-paper promotions in the lead up along with the brand new TV ad (above).

Sun Bets is the main festival sponsor on Thursday March 16 and has sponsored the Sun Bets Stayers Hurdle, which was previously sponsored by Ladbrokes.

Last week a special Sun Bets Cheltenham preview event was held in London.

You can follow all the action on Twitter with the hashtag #ChelterBelter throughout the week.