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The Sun has launched the first ever TV campaign for Sun Bets.

The ad is live on the Sun Bets YouTube channel here and features some familiar Sun Bets faces including Ian Wright, Matt Chapman and The Sun’s Shaun Custis.

Not only will you start to see it in live televised football games you will also see it all over Sky Sports channels through the whole season, and entertainment programming across Sky.

Kate Bird, Marketing Director of Betting and Gaming at News UK, said: "We wanted a launch ad that felt exciting, energetic and had Sun personality at the core, allowing us to standout in a me-too market. Do I think we've achieved that? You Betcha."

You can keep up to date with the Sun Bets team on social media channels and let the team know what you think by using the hashtag #YouBetcha.

Facebook: www.Facebook.com/Sunbets
Twitter: @SunBets
Instagram: TheSunBets
Snapchat: TheSunBets