As well as gaining a cult following as The ST Style's Wardrobe Mistress, Fashion Features Editor Pandora Sykes has become a social media sensation thanks to her hugely popular blog PandoraSykes.com. Here she gives budding fashionista's advice on how to break into the hugely competitive world of fashion journalism. 

Talk us through your career so far. How did you get into fashion journalism and styling?

I actually started in features journalism; I interned at GQ, InStyle and ES magazine as Features Assistant. I also had a blog and almost from the beginning was pitching to magazines. My first pieces were during my second internship - they were for Mail on Sunday's YOU magazine. It was through contacting YOU from the age of 17 that I got a job running a fashion sharing start up for The Mail called Today I'm Wearing, as I popped into their brain - literally. I started there with the advent of social media really taking off and in particular Instagram, so there was demand for me to add fashion to my blog. It co-exists now with social commentary posts. I started to freelance much more - Spectator, Times, Company, Cosmo - and took 3 months off to do that and overhaul my blog and then I started as Fashion Editor at The Debrief. I'm now at Style and have written for fashion websites like ManRepeller and The Coveteur and worked with brands from Topshop to Reformation to Miss Selfridge. My top advice? Don't just do 'one' thing. If you are interning, pitch ideas to other magazines. But make sure you read those magazines first, to check your tone is right and that they haven't already run it. A blog is a huge commitment so if you are going to start one, make sure your imagery and copy is original and crisp and proof read all your content.

The ST Style Wardrobe Mistress column has a cult following - what have been some of your favourite items to feature? 

Probably the things that are more 'me', as Wardrobe Mistress is not necessarily my own style always. She is an alias, designed to help you work your own wardrobe! So, the Reformation dungarees; the MiH denim dress; the Bella Freud mini sweater dress.

You're enormously popular on social media - what inspires you to post? 

When I see a good image or a good caption materializes in my head! I'm not sure, really; its instinctive and feels very personal to me. Even though everyone sees it!