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High five from the BMA

 

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News UK has been shortlisted for five British Media Awards, including Media Company of the Year.

The prestigious accolades highlight innovation and excellence across the entire media industry and aim to celebrate creative and inspiring ideas.

News UK earned nominations for Marketing Team of the Year and Best Commercial Use of Data for The Times work on digital product engagement. The Commercial Team was also nominated for Commercial Campaign of the Year for its work promoting Burton’s Fish n Chips.

Finally, The Times and Sunday Times Unquiet Film Series was nominated for Video Project of the Year. This highly acclaimed series has brought to life the stories behind the stories for these award-winning titles. To view the series click here

A prestigious panel of judges will vote to decide the winners, which will be will be announced during a ceremony in London on May 6.

Commentating on the shortlist, CMO Chris Duncan, said:

These shortlists are testament to the hard work, commitment and non-stop energy the marketing team gives day in, day out across all of our brands. To be recognised for both advertising creativity and use of digital data reflects the broad range of skills that the department has worked to grow. I am extremely proud of the team and look forward to awards night.

News UK Commercial Director, Dominic Carter, added:

The Burton’s Fish n Chips campaign shows how we can take a marketing challenge and turn it into an integrated piece of marketing communication in a fun and innovative way that satisfies the client, agency and reader. Being short listed for the British Media Awards is recognition for all the effort, creativity and results produced by the Solutions team everyday.

In addition to this, Grey London, the agency appointed to run The Sunday Times Fat Cat Rich List campaign, has been shortlisted for three The Best Awards for their work on the campaign, which includes Best Creative Advertising and Best Art Direction.