The Sun, Britain’s biggest newspaper, will give a huge boost to the charity Missing People in its aim to safely reconnect missing children by taking part in the Big Tweet for Missing Children on Saturday 25 May 2013.

On International Missing Children’s Day, The Sun, alongside patron, Stephen Fry, and celebrities Lord Sugar, actress Tamzin Outhwaite and model and presenter Amanda Lamb, will be leading the online 24 hour search.

Missing People will tweet an appeal for a missing child every 30 minutes for 24 hours under the hashtag #bigtweet. These will be shown live on digital billboards across the UK throughout the day, thanks to the Outdoor Media Centre.

The Sun is supporting this campaign by retweeting the charity’s appeals to its huge army of 900,000 loyal twitter followers. The paper has also pledged to donate £10,000 to Missing People if 50,000 retweets are reached.

Last year three vulnerable children were found after the Big Tweet.

Stephen Fry, a patron of Missing People, says: “A staggering 140,000 children go missing in the UK every year. On International Missing Children’s Day I will join the charity Missing People in harnessing the power of social media to help find missing children.”

The Big Tweet initiative coincides with the charity’s annual ‘Miles for Missing People’ 10K run on Clapham Common this Saturday. Runners will wear a missing poster to remember those still missing.

Dominic Mohan, editor of The Sun, says: “We are delighted to be able to use the great reach of The Sun and its loyal followers to support this unique appeal and be part of the opportunity to bring good news to the many thousands of family members and friends desperate to hear that loved ones are safe and well.”

If you would like to join The Sun in taking part in the Big Tweet for Missing Children, follow @missingpeople on Twitter or visit www.missingpeople.org.uk/bigtweet